Search Engine Optimization
A site/page’s ranking in the organic search results is the result of Search Engine Optimization (SEO) - or the unfortunate lack thereof!
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Plantation, Florida - Candice Russell's Haitian Art
SEO includes knowing how to design web sites that attract natural incoming links. haitianna.com has over 600 natural incoming links and growing every month.
Search Engine Optimization is the process of improving the volume and quality of traffic to a web site via targeted keywords and web site design. Usually, the higher the site is listed in search engine results pages (SERP's), the more visitors the site will experience and the more goals will be met by the owner of the site.
As a strategy for increasing a site's relevance, SEO considers how search algorithms work and what keywords people use to find your products or services. SEO efforts may involve a site's coding, presentation and structure. Other more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
Equally important is having a web design company that knows what not to do during SEO to cause your site to be black-listed by the search engines or to have your page rank reduced.
The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
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